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Say Hello to the new DBS tagline this 2018 – Live More, Bank Less

So yesterday on a Tuesday afternoon, I was at the DBS media conference where the brand unveiled their new slogan/tagline and brand positioning on their 50th anniversary/golden jubilee year! Yep, it’s no longer “Living, Breathing Asia” but “Live More, Bank Less“! The media conference was held at the ArtScience Museum at Marina Bay Sands and …