Facebook just took the wraps off its brand new Instagram video service during a press conference in California. Dubbed “Video on Instagram,” the service is akin to Twitter’s Vine app, which allows users to share short videos with friends on Twitter and within the Vine social network itself. Facebook’s solution is integrated with Instagram rather than Twitter.

– BGR.COM

As seen from Instagram’s Blog:

Introducing Video on Instagram

Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.

You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.

Instagram for iOS version 4.0 is currently available for download in Apple’s App Store and Instagram for Android version 4.0 is now available on Google Play.

Read more: Instagram Blog

So what do you think of this new feature?(:

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